“A life changing and profitable business” most of the internet marketers answer when asked what the internet marketing represents to them. It can represent the same to you as long as you get into the secrets of the internet marketing. This online network of businesses has started to develop a few decades ago. It was popular between the rich young men who had no fear that they will lose their money; it was no financial effort to them.Once with the appearance of safe payment methods, the internet marketing became popular among internet users from all over the world because there were less risks of losing the money and not receiving the item or receiving a damaged item. In case an item is delivered in a damaged condition the refund systems get into action: the customer either receives the money back or waits for a new item to be delivered, the decision belongs to the customer. These are the secrets that internet users and internet marketing users should know about the online marketing.In which concerns the secrets that internet marketers or want to be internet marketers should know, the list is longer. First of all, the secret weapon of every profitable online business is the website representing it. A well designed website can draw the attention of a huge number of internet users who can transform into internet marketing users: your customers.Websites that succeed to attract the attention are the ones that are both informative and effective. Publish information regarding all the items that you sell, add photographs of these items, try to prevent any question that might be asked by a possible buyer and you will surely be satisfied with the results. Use warm colors; don’t make your website black and white because these kinds of websites are boring and there always is one other just a mouse click away.Another secret of the internet marketing is the customer target. It is not enough just to attract random visitors to your website. They will just throw a look and leave without necessarily being interested in your services or goods. You must know how to attract the ones that will be interested in the items you are selling because, in fact, this is your purpose: to sell. This is simply called in one word “targeting”. An internet marketer has to have a clear picture of his or her business before launching it on the internet.Once you know who your business is addressed to you can create the advertising plan. Advertising plays an important role in the entire internet marketing process and if you create special messages, then you will have a target.Now you know the secret of the website design, the secret of the target and the fact that advertising has a main part in the business. All that is left to you is to come with the business idea and put it into practice. You won’t become a millionaire in one night but the dream can turn into reality faster that you would have imagined.