Learning how to use online press releases to build a successful network marketing home business will be a skill set when mastered can play a major part in building a million dollar enterprise. Outlined here are the steps required to write and distribute press releases and by following these steps any marketer can start implementing this highly effective online marketing strategy.Finding economical ways to market your home business will be continuous tasks no different then in any other type of highly competitive niche market. Profits will depend on it. Competition is a good thing, it shows up where ever there is massive amounts of money to be made but it is also a place where fortunes can be lost by the less than savvy business owner. Press releases offer a very cost friendly way of getting the word out. They, when written and optimized properly will bring much needed publicity and awareness to a business providing a solid foundation for exponential growth.Press release writing and distribution as an effective marketing strategy hasn’t gone unnoticed by top income earners in the industry. Look anywhere and you will find leaders in the news. It only goes to follow, that to become a leader one must do what the leaders do so writing press releases and having them distributed online should be a frequently used strategy.So exactly what are press releases? Press releases are written documentation of news worthy information about products, businesses, events and any other topic that will be of interest to a large audience. They are to be written in the third person and should be some what brief, to the point and should provide enough basic information for news reporters to develop a feature story. The release should arouse curiosity. A great press release will have a compelling title and should answer the questions who, what, where, when, why and how.At this point you might be thinking, this all sounds good but do I as a business owner in network marketing really need to write or have some one write a press release about me, my business and my products? After all, aren’t there other ways to build my business that are faster and more efficient? Publicity is way cheaper than advertising so you decide, or possibly your marketing budget will decide for you, if you can afford to pay to have it fast or if you should take a little longer and build your business rock solid.It is a known fact that when searching for a network marketing opportunity people look for successful leaders in the industry to join, follow and be trained by, which makes since because, who wouldn’t want to follow a proven leaders and be taught how to duplicate their success? Writing press releases are a great way to position your self as a leader, after all, your in the news right?Taking action is what sets leaders apart from those who wish they had more money and would like to own a business but never seem to find the time to get started. With that being said here are the action steps to writing a press release to build your network marketing business. First decide what you are going to write the release about. Are you breaking the news with information about your product, and event you have attended, about you your new business or any other thing you can think of that may seem news worthy and interesting that will draw attention to your offer. Brain storm for ideas, don’t worry there’s no wrong or right here it’s taking action that counts.Next you will have to do some keyword research which are the search terms people type in when surfing online which will bring them to your press release and eventually to your offer. Study keyword research and learn to dig deep into your niche. Find terms that aren’t overly used so you have a great chance of showing up on the first page of the search engines.The third step is to write your release including your keywords preferably in the title and a few more times throughout the press release which optimizes it for the search engines. Using your keyword as a hyperlink to your offer somewhere in the release are how prospects go to your site where they can find out how to team up with a true leader in the news, you.Lastly, find a press release distribution service which is easily done by doing a simple search online. You will find some free services and most will not let you put a live link back to your landing page or offer. These free release do show up on the search engines and do produce results but it is best to pay a minimal fee for press release distribution and get a live link.Follow these steps on how to use online press releases to build your network marketing home business. Try, no, do distribute at least one press release a week and watch as your business starts growing and people looking to join a true leader in the network marketing industry will search you out and you can show them how to duplicate your awesome success.